Boost Holiday Sales This Year with these Gift Card Ideas

 Whether you are running a beauty salon, retail store, house cleaning service or restaurant business locally, you can definitely boost holiday sales with gift cards. Gift cards are no longer limited to leading national chains. According to a recent study, around half of the consumers in the US are very positive to choose individual and small retailers offering gift cards. Over 1/3rd of customers prefer buying gift cards regularly. 


Tips to use gift cards to boost holiday sales 


Boost both online and offline gift card sales - You may definitely want to allow shoppers to choose great deals. Customers prefer both e-gift cards and plastic gift cards but there are some advantages of e-gift cards over traditional ones. E-cards are very appealing to the youth who prefer their phones to do anything they want.  


Market gift cards for self-gifting – There are many customers moving to social media when it comes to gifting in holiday seasons. You can advertise e-gift cards on social media or create posts to appeal to customers. 


Market gift cards for self-gifting – A lot of customers buy a bit of something for their own and gift cards are one of them. You can convey your marketing messages to motivate buyers with gift cards. 


Promote gift cards aggressively when Christmas comes around – Shoppers start panicking whenever time goes out and gift cards are the only way out. They can use gift cards to grab best deals. There are lots of deals when crowds have been lowered down. A lot of gift cards might have been used in the next few months after buying them in December. They can easily pump up the sales in the season. 


Getting started

If you are planning to add gift cards, it’s the right time to use a POS system. A lot of customers have started shopping. So, you may definitely want to offer more choices to your shoppers. 


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